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About the 'P.A.C.' template

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Last updated on Nov 16, 2023

This page helps you fill the template you fill use to create 'Placement Asset Customisation' ads via Ad Creator.

✅You can use our Asset Finder to find and export the ID of all assets you have access to on Facebook Business Manager.

✅You can upload your template to Ad Creator either as a .csv or .xlsx file

✅Non-required columns can be removed from the template. These are not needed to validate your template.

🔴On your template, a red header: the column is required, data must be added to that column for each ad you create.

🔵Blue header: the column might be required in some situations. See the tab below for more details.

Placement Asset Customisation (PAC)

Download the PAC specifications table here.

PAC  Placements

⚠️ Regardless of what you customise with PAC, placements of an Ad primarily depend on the settings of the Ad Set it is in.

Placements you can customise with Ad Creator:

  • facebook.feed

  • instagram.stream

  • facebook.story

  • instagram.story

  • messenger.story

  • audience_network.classic

  • audience_network.instream_video

  • audience_network.rewarded_video

  • facebook.instant_article

  • messenger.messenger_home

  • facebook.marketplace

  • facebook.right_hand_column

  • instagram.explore

  • facebook.video_feeds