During the lifetime of your campaign statistics can change. Why this happens, we'll explain in this article.
When your campaign is live it can happen that all of a sudden you see a change in the results of your campaigns. Most often this is a decrease in the amount of clicks and views.
The reason why this happens is that we filter out fraudulent clicks and views. These clicks and views can be generated by bot networks and are not the real audience your campaign was aiming to reach.
Therefore we need some time to filter out these fraudulent statistics and apply a correction. You can expect to see these views and clicks to be corrected every 24 hours.